Finding the Best Way to Give Back

Posted on January 25 2018

Finding the Best Way to Give Back

There is a lot going on in our country. Some days, I can’t bring myself to watch the news. Yet, the news goes on. Just because I choose to hide from it, doesn’t mean it isn’t happening. As a Small Business Owner in America, it is my obligation and my joy to help our community and country.

Flipside Pillow spent the better part of last year, searching for the charity that gives us the most bang for the buck. Midway through December, we discovered Feeding America. After some research, we committed to giving a dollar, from every item sold, to help this organization feed the hungry. We didn’t begin until midmonth and still, made a real impact. 2000 real meals in real bellies. Hallelujah! We are excited to continue this relationship and donate one dollar from every hat or pillowcase we sell on our website.

To be completely transparent, we are trying to grow our wholesale client base and are crunching the numbers to see if we can donate a dollar for each WHOLESALE hat or pillowcase as well. If we can manage this and stay afloat, we will. Keep in mind, this is our SECOND year in business and extending this commitment to wholesale items, may have to wait. As my sweet husband say 100% of zero is still zero. So, trust us to implement this as soon as we can!

Here are some facts about hunger in America: 

In America, 1 in 6 children may not know how their next meal will be provided.  Getting the nutrition and energy that they need to learn and grow can be a daily challenge for the nearly 13 million kids in the U.S. that face hunger.  45% of deaths in children under five are caused by poor nutrition - 3.1 million children each year. Feeding America will help 46 million Americans, this year alone. 

In the richest country in the world, no one should struggle to find enough to eat, yet millions do. WE are making a difference. Me, you, business owners, advocacy groups, churches and charities. Now more than ever, we make a difference with our purchasing decisions. We are asking you to be conscious. Shop with Feeding America or St Jude or any of the thousands of other organizations that take it upon themselves to raise the tide.

Best Wishes for your most joyful New Year. Thank you for helping us get to year 2! More milestones to come! Guess what else is coming? Mittens! 2018 will be the year of Milestones and Mittens!

~Melanie Avjean
Founder and Chief Everything Officer
Flipside Pillow, Inc

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